Do you have a product or service that is perfect for the video tutorial and want to get on the web and go viral. Or do you want to separate themselves from the competition and offer this type of video as a bonus incentive for its customers. You're ahead of the game for the earning potential of this powerful medium, but there are some key things to consider before you produce it.
1) Before you begin, you must ask yourself this - why should your customer wants to watch this video? If you have had many requests for the video, like this, the answer is easy for you. If not, look at the top of the FAQs I get asked on a regular basis, and from there you will find some great topics that your potential customers will benefit from.
2) Think about why you are offering this kind of video to determine if it will be worth your time and effort. If you do, because you want to work with the latest software and technology, take a step back and review the advice number 1
3) Determine if you still need to record video. Your product or service can lend itself to highly efficient video made exclusively from the screen captures. Companies such as software providers usually come to mind, but they are not the only company that can do it. For example, the service tax could offer video on their website that anyone walking by the end of 1099 or W4 forms and it can all be recorded with a screen capture software. Software like Camtasia for PC and Snap Pro Z ScreenFlow for Mac works well for these kinds of videos.
4) Invest in a good microphone and record before it, take a moment to become aware of your surroundings. Your ears will not mute the microphone so listen and get rid of other sounds such as music, dogs, television, etc. If you shoot with a real camera, look at your environment and make sure to light your subject well. Your eyes adjust to light that the camera can not. Also be sure where you're shooting reflects your business. If you want to project a well organized, professional job, you do not want to tape in a messy office.
5) You do not need to hire a professional, but if not, treat this as if you're working with a professional. Create a script you want to say and practice a few times. Filming is a lot of time for review. You should think about the delivery and the audience will hear and see. Watch for distracting behavior and vocalizations such as throat clearing, sniffing, then a pencil, etc. and try to minimize as best you can.
Even though you do not have to be a professional should be understandable to project the best image for your company. You want your video to be memorable and very watchable, but not for the wrong reasons. For more tips and information, is a good resource to get you started.
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