How to Overcome the Tax Trap

How to beat the tax man, many companies are pre-paid costs last month for the next financial year. This may be a good strategy, but only if the costs that you parting your hard-earned cash to those who directly contribute to the growth of your business and increase future cash flows - which includes the additional stock purchases, overhead expenses and the acquisition of new "toys" or technology .

the tax on time - or anytime - there are some costs that should be a priority over others, especially in the current economic climate. So what are they? Probably the exact costs that are cutting back on as soon as your money gets tight little or industry begins to falter. This is exactly -. Your marketing and promotional activities

Reduce your marketing spend in difficult times is one of the biggest mistakes that business owners can do. Marketing is the biggest driver in attracting new customers, increase average transaction value and conversion rates, as well as retaining current customers - all critical components to maintain revenue in your business in a tight economy. In fact, it is more important than ever to start increasing your marketing spend.

hang on a minute, you might be razmišljanje.Gotovina in my job is already wide enough as it is -. I'm not going to blow it all on a marketing campaign

then let's start looking at a few different scenarios on the market:

to maintain the current marketing activities:. Reduced consumer confidence and spending, of course, will begin to affect the sales of products / services across the industry, therefore, leading to a gradual decline in revenues You cut your marketing spend: Reduced consumer confidence and spending, combined with the effect without the pressure of a reminder, the reason or a call-to-action to buy your company's products / services will bring a sizable reduction in revenue - perhaps not immediately, but it will be very visible with time. you can improve your marketing spend: Reduced consumer confidence and spending affect the demand for products / services in your industry - however, with rivals most likely maintain or reduce their marketing spend, your marketing is able to stand out and draw attention to your products / services, to motivate more people to choose your business and increase your business profile

quiet economy also means less advertising and promotional dollars spent across the board. - Which means suppliers and the media are often much more convenient to reduce their rates and offer you special offers / discounts, which all contributes to your marketing ROI.

Although the marketing push can affect your level of profitability in the short term, it is important to remember that a critical component to maintain its sales on a regular basis and grow your business in the long term.

more reason to increase their marketing spend:

can carry out without spending competitors and increase its market share in a quiet market and affect the profits of that share as the economy picks up On the other hand, the reduction in marketing spend can leave your brand and your business in a much poorer and less competitive position when the economy recovers will maintain its high brand awareness and position as a leader in the industry, which could lead to new opportunities down the track

warning: not all marketing campaigns are created equal, so to increase your spending wisely. Focus on those that are a direct response in nature - it is that they are targeted lead generation strategy designed to attract new customers, rather than simply brand exercise.

Hold tight check and control all your marketing and promotional campaigns and evaluate the impact and effectiveness of each marketing activity. Monitor your response rates and conversion rates, and then evaluate and re-evaluate accordingly. If you adopt this type of strategy, you will be able to identify the most effective marketing campaigns and implement them consistently. This approach ensures that each coin has a measurable return on marketing investment that increases your sales and your bottom line. If you look at it in that light, your marketing spend should be much higher priority than most other costs in your business.